Here at Blackeyed Susan HQ we often get bridal enquiries from brides-to-be from all over the country, and because we are based in Cape Town, it's sometimes tricky for out-of-town brides to be able to make appointments to fit. That's why we are overjoyed to announce the opening of The Wedding Collective Bridal Boutique in Pretoria - Gauteng! The Wedding Collective now stocks Blackeyed Susan's Bridal and flower crown range exclusively in Gauteng.
We spoke to Marié Grobler owner and founder of the newly opened The Wedding Collective bridal boutique in Pretoria:
How and when did The Wedding Collective bridal boutique begin?
The Wedding Collective began as an idea a few years ago, when I just got back from an overseas trip. I was between jobs, and aching to open my own bridal boutique. I have a degree in Consumer Science Clothing from The University of Pretoria, however I didn’t know anything about bridal, so I thought I might want to learn a bit about the industry before I open a store. I then worked at a big international bridal brand for 2 and a half years where I learned so much. I even got to meet the famous designers of Badgley Miscka at a bridal fashion event in Los Angeles. At the end of last year I realised that it was now or never, I had to open my shop. After lots of hard work, planning, getting the perfect store space and lots of sleepless nights I opened The Wedding Collective in February ’16.
Tell us a bit about the inspiration for TWC bridal boutique?
The Wedding Collective is a very trendy bridal boutique, focusing on the modern and free-spirited bride that doesn’t want the cookie-cutter bridal look. I took a lot of inspiration from international wedding boutiques, how they market themselves, what they stock, who is their target market and how do they attract them. I was also inspired by looking and hanging out with my target market and realising that there wasn’t anywhere for them to buy a wedding dress before The Wedding Collective. Internationally there has been a massive shift in the perception of bridal wear from traditional to trendy, and slowly but surely this perception is trickling down to South Africa. I am extremely excited to have The Wedding Collective be the first boutique in South Africa with the modern mind set.
What makes Pretoria so special?
Pretoria is such a quiet little place, but how I love this town! I’ve lived in a few other places before but I always come back to Pretoria. We are usually always a few years behind with trends but it’s so exciting to see trendy new shops and restaurants popping up all over the place. Here it is all about the people, you won’t find a friendlier, more welcoming crowd anywhere else.
What inspires you?
In the morning a cup of coffee, and in the evening a glass of wine! I take my inspiration from being out and about, taking it all in. What people are wearing, reading, where do they hang out, what do they post on social media, how do they spend their free time. This gives me an idea of my target market, and their influences. As The Wedding Collective is a modern boutique, it is very important to stay on top of the international bridal trends and global Zeitgeist as it will inevitably reach us in the long run. I am also obsessed with cacti and am currently building an impressive collection, some of which you can see in the store.
Tell us more about the garments, gowns and products you stock?
I am a proud stockist of local designer brands Blackeyed Susan, Janita Toerien Couture and My Bro Ties. Their designs are fresh, modern and unique. The Blackeyed Susan bridal range is doing really well, it is so on trend and comes in at an amazing price point. Brides can’t resist, along with Blackeyed Susan's Range of bespoke hand made flower crowns. The Janita Toerien Couture range is gorgeous, I love her use of colour in her designs, and the beadwork on these dresses are incredible. They fit like a dream, the bodices are pure magic. For the guys I stock My Bro Tie. It is a trendy range of bow ties, suspenders and pocket squares. They come in pretty boxes and make the perfect gift for the groomsmen.
Who is The Wedding Collective bridal boutique customer?
Our customer is trendy, and not afraid to stand out. She likes to dress up and make a statement. She wants her wedding to be different and fun. She is laid back, confident and cool.
Which bridal trends do you feel we should watch out for in 2016?
Yay! this is where the fun starts! My favourite trend for 2016 is separates. It’s so exciting to see how many brides are open to try it out and absolutely loves it. Other trends that we can be certain will reach our pretty shores soon is the gypsy bridal trend, it’s not yet in SA but is already huge in Australia and the US. It’s a new take on the ‘boho’ look that we see everywhere. There are some very exciting international brands that are on the forefront of this look, I am obsessed with them.
What’s your favourite part of what you do?
I sincerely enjoy every aspect of this business. It is amazing to be able to live my dream.
Why should the Gauteng Bride-to-Be visit The Wedding Collective?
We have a fresh take on bridal wear and consultations. We use modern technology to introduce you to the designers, dresses and the store. You can expect a fun, personalised consultation with a professional consultant. We are the exclusive stockists of Janita Toerien Bridal Couture in SA. We are also the only boutique outside Cape Town that stocks Blackeyed Susan Bridal. Oh, you also get macaroons and Champagne with the Champagne Showers Consultation! that should be reason enough!
How does The Wedding Collective endeavor to make every bride’s dream wedding dress a reality?
We focus 100% on you, the bride. Your style, your personality, your wedding. Most of our dresses are customisable which allows you to change certain features such as the colour of the dress to fit in with your wedding.
Please email us at firstname.lastname@example.org to book your private consultation.
Check out our Social Media pages!
Our website will launch soon!
Website – www.theweddingcollective.co.za
Phone – 073 498 6989
* Photo Credit: OKAY DEER PHOTOGRAPHY