WEEF - The gentleman's style


Here at Blackeyed Susan we often get asked by the partners of Blackeyed Susan Customers "Don't you stock anything for men?" And we are so excited to announce that "Yes we finally Do!"
Let us introduce WEEF to you... Luxury, timeless, handmade leather ties, bow-ties and pocket squares for the special gentleman in your life!
You can now shop the WEEF collection in store at the Blackeyed Susan Bridal & Eventwear Boutique or online at Blackeyed Susan.

"At WEEF we believe that leather is timeless. We use the medium to make bold new statements. Our products are born out of love, passion and attention to detail. We pride ourselves on using responsibly sourced leather from sustainable and reputable South African suppliers. All our products are designed and assembled in-house by hand. But we’re not complaining – we love what we do.
„BECAUSE WE BELIEVE IN A NEW ERA OF TIES.“

THE STORY BEHIND WEEF

In 2013 two good friends had a vision – WEEF was born. It’s founders, Dévan and Patrick, met while working at a design studio in Cape Town. They shared a deep love and appreciation for South African arts and crafts. Inspired by the drive and culture of the country, they set out to develop their very own lifestyle brand. The WEEF journey had began.

Multiple production companies were approached to create their first designs, with varying degrees of success. After much hard work and deliberation, they took the bold leap of investing in their own equipment and team. Since then, they've had the creative freedom to turn their wildest ideas into actual products.

In turn they have also provided meaningful work and income for local makers and suppliers. The WEEF story has been a brave and bold one; of taking chances, working hard, persevering, and sticking to your principles - the way of a true gentleman. For Dévan and Patrick, establishing their own business and doing what they love and believe in has been a dream come true, and a path to self-actualisation. Now they want to share that dream with the world and empower others to do the same.

WHAT DOES ‘WEEF’ STAND FOR?

The word ‘WEEF’ comes from the Afrikaans word ‘Weef’ which means to weave different elements together, In WEEF’s case it’s weaving cultures and people together, also not forgetting that leather also weaves really well with almost all other materials.

WHERE ARE YOUR PRODUCTS CRAFTED?

We have invested in our own Leather Atelier in Cape Town, South Africa. All products are crafted in-house, by hand, and personally signed by the leather craftsman.

WHAT KIND OF LEATHER IS USED FOR THE PRODUCTS?

We only use the highest quality, hand-picked Full Aniline, Pull Up Bovine leather, to ensure that each product is crafted to perfection.

WHERE IS THE LEATHER FROM?

All leather used for our WEEF handcrafted products are sourced from respected and reputable leather suppliers in South Africa and Africa.

WHY LEATHER?

Leather has a timeless appeal and even in it’s most basic form, leather is a very unique material. It’s versatility, uniqueness and sustainability makes it the perfect material for crafting the finest products. It only gets better with age and weaves very well with other materials, creating a product that will last for years to come.

HOW IS A WEEF | HANDMADE LEATHER TIE MADE?

Each WEEF | Handmade Leather Tie is hand crafted to perfection using responsibly sourced leather from reputable South African suppliers. Each tie is traced, cut, skived, sewn, turned, branded, ironed and packed in-house and by hand.

HOW TO CARE FOR YOUR WEEF | HANDMADE LEATHER TIE?

Store your WEEF | Handmade Leather Tie either in a hanging position or gently rolled up in your WEEF cotton travel bag. Try to minimise creasing or folding to avoid bumps on your handcrafted product. Keep it dry, avoid contact with wet surfaces and don’t use chemical cleaners or oil-based products to care for your product. Limit exposure to direct heat and sunlight.

ARE ALL TIES/PRODUCTS EXACTLY THE SAME?

All WEEF | Handmade Leather Ties are handcrafted to perfection using only high quality South African leather. Variations in the color, thickness, grain and natural marks and blemishes are all natural characteristics of leather. These characteristics enhance the beauty of the product, making each tie unique and one of a kind.

TIE THE KNOT WITH WEEF

Saying ‘I Do’ is one of the biggest moments of your life, we get that, that's why WEEF wants to help you make the moment even more special! Tying the knot with WEEF | Handmade Leather Ties not only makes for a great groomsman gift but also a timelessly crafted piece for the groom to wear and cherish for years to come. 

WEEF ties, bow-ties & Pocket Squares are available in 6 colours and can be matched to bridal themes and bridesmaid dresses.

CUSTOM ENGRAVING YOUR WEEF | HANDMADE LEATHER TIE

WEEF offers you the option to make your product/gift even more special by personally laser-engraving your WEEF | Handmade Leather tie with a name or special message (max 40 characters). Email us at info@blackeyedsusan.co.za for more info.

IT'S A DATE

We love the fact you can pair your date up to your special Blackeyed Susan dress. Incorporate your wedding colour scheme and match your bridesmaids to your groomsmen. They are perfect for the groom and groomsmen gifts to be worn on the day and a timeless piece that can be worn and kept for years to come. 


You can now shop the WEEF collection in store at the Blackeyed Susan Bridal & Eventwear Boutique or online at Blackeyed Susan.

PHOTO CREDITS: 
Curtis Pow Chong & Mark Wijsman.

 

 


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